Hello Kitty maker ends tie with Japanese spy drama after China backlash

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Hello Kitty maker ends tie with Japanese spy drama after China backlash
Sanrio has apologised and ended its commercial tie-up with the Japanese TV drama Vivant after Chinese state media and netizens condemned the show’s portrayal of Chinese agents. The company said the drama contained elements inconsistent with its values.
Why it matters: The move highlights the sensitivity of cultural portrayals and the influence of public opinion in international markets.
Sources: BBC Business · The Guardian Business

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